Customer Referral Services Program
The referral marketing program is one of the most cost-effective marketing ways where businesses use current customers to spread the message about their brand.
What Is the Importance of Referral Schemes?
Referral schemes are in the limelight recently and for good reasons as one in four-person buys through recommendation and the referred customers have a 43% higher retention rate. Word of mouth is the prime factor behind 25%-45% of all buying decisions as people trust and value the recommendation. A positive, low cost and effective tool for an immediate sales boost. It can spark sales exponentially when partnered with an effective marketing program.
Referral services help individuals and organizations access resources that they might not be aware of or have been able to find on their own. By connecting people with the right resources, referral services address a range of issues, including health care, legal services, etc.
Referral marketing is a very cost-effective way to acquire new customers. As your existing customers are doing the marketing for you, no need to spend much on advertising or another way of marketing.
When a customer refers your business to another one, it can help to build trust and credibility for your brand. People are more likely to trust recommendations from friends and family than they are from businesses
CitiusTech gives you the right data strategies, integration expertise and cross-industry healthcare domain knowledge to build a scalable, adaptive and AI-driven connected health ecosystem that caters to your unique product, application and data needs.
We help build connected health ecosystems, compatible with disparate technologies and standards, with a strong focus on data security and privacy.
We enable healthcare organizations to achieve enterprise connectivity consumer devices, sensors and IoT / IoMT, through a range of services including application development, mobile health, Cloud enablement, Big Data processing and AI/ML leverage. We have deep experience in healthcare system integration with IoT and connected technologies and integration of disparate data sources (structured, semi-structured and unstructured).
Organizations implementing enterprise healthcare applications and core platforms face several integration challenges – including fragmented data sources, inadequate data standardization and secure connectivity to external devices and applications.
CitiusTech offers comprehensive technology solutions, consulting services and pre-built accelerators that help orchestrate application, device, and system integration, within a complex ecosystem. We have rich implementation and integration experience across leading EHR / EMRs, core administrative platforms, RCM, payment integrity solutions, patient portals and mobile health applications.
We also provide deep healthcare and technology consulting services that help organizations define integration roadmaps, optimize key processes, digitize workflows and provide end-to-end governance across integration programs.
We help you design and implement robust enterprise-wide API strategies that address complex application and data integration needs of a cloud-based, connected ecosystem. We have strong capabilities in API based integration of enterprise healthcare applications with internal systems as well as mobile and consumer applications, with a strong focus on security, scalability and high-quality user experience.
We leverage both partner APIs as well as custom developed APIs, for accelerated integration and seamless, secure data exchange between applications. We have built several SMART on FHIR based applications for real-time data exchange between EHRs and mobile health applications. We have deep experience with leading API integration platforms such as Apigee, MuleSoft, Akana and Azure API Management.
Best Practices for Running a Successful Referral Services
Referred customers are more likely to become loyal customers who make repeat purchases of your product or services. which leads to increasing customer lifetime value.
Offer a Compelling Incentive
Incentives offered by businesses should be valuable enough to motivate them so that they can refer their friends and family. A discount-free product or service, cash, or loyalty points are all popular incentives
Make it Easy To Refer
The referral process should be simple and easy for the existing customer. Provide them with unique referral links or codes that they can share easily through social media, emails, or messages.
Track and Reward Referrals Promptly
t's important to track referrals and reward the referrer promptly to encourage ongoing referral marketing programs. The process of Referral Services should be transparent, and the reward should be given in a timely manner.
Promote Program
To keep the referral programs in the minds of customers, businesses should promote them regularly through email, social media posts, or website banners.
Offer a Compelling Incentive
Incentives offered by businesses should be valuable enough to motivate them so that they can refer their friends and family. A discount-free product or service, cash, or loyalty points are all popular incentives
Make it Easy To Refer
The referral process should be simple and easy for the existing customer. Provide them with unique referral links or codes that they can share easily through social media, emails, or messages.
Track and Reward Referrals Promptly
t's important to track referrals and reward the referrer promptly to encourage ongoing referral marketing programs. The process of Referral Services should be transparent, and the reward should be given in a timely manner.
Promote Program
To keep the referral programs in the minds of customers, businesses should promote them regularly through email, social media posts, or website banners.
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