Safeguard Your Products From Fakes Using Our Anti-counterfeit Solution

According to the WHO, they have received 1500 reports of cases of substandard or counterfeit products. Counterfeiting of products or duplicity is one of the major complications faced by mainly manufacturing companies. It is discovered that a third-party manufacturer is capable enough to use similar or cheaper quality components and can create a replica of the original product. This unauthorized practice not only deceives customers trust but also is a hazard to the well-being of people.

In 2022, a circular was distributed among all health facilities. The Ministry explained that the counterfeit medical product "DYSPORT," circulating in the World Health Organisation region, is used to treat cases resulting from muscle disorder, as it is used to treat symptoms of cervical dystonia, wrinkle lines, and spasticity.

Anti-counterfeit is a solution to eliminate the duplicity of original products in the market. It has been discovered that there are new technology-based solutions that are proven to help counter this complication. You may see that FMCG, Cosmetics, Auto parts, Health supplements,& Consumer Electronics are some of the industries mainly facing this critical problem. VCQRU Anti-counterfeit solution is a master solution to protect your brand from any risk of duplicity. VCQRU is an IT organization whose unique selling point is it’s one of its core services is an Anti-counterfeit solution.

Want to protect your consumers from getting tricked into purchasing unauthenticated products ?

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Label fixation

This primary step is essential to avail of the anti-counterfeit solution benefit. The labels are printed and delivered to your organization by VCQRU. The smart labels are customizable as per the requirements. There is a 13-digit QR code also given under a scratch layer which will be essential to prove the product's authenticity.

Scanning of QR Code

This step is how your product can prove its authenticity. This step is required to be taken by the end user. The QR code is present on the label and shall be scanned; these codes are dynamic and different from every other. A smartphone can scan the QR code. If any user does not have smartphone access, he can directly share the 13-digit secure QR code on call or SMS at the number given on the label.

Dashboard

 After scanning the QR code, the end user will be directed to a landing page. This landing page will be like a dashboard that is customizable as desired. The dashboard will consist of a few columns where your end user must fill in personal details like their contact details, name, city, and any other information required by the manufacturer.

Notification

After this process, it is notified to the user that they have purchased an authenticated product from the manufacturer. This process also benefits the manufacturer as he gets the details of his end users. These details are highly secure, and the access to view this report and the login credentials are only with the authorized person.

World's Best Anti-Counterfeiting Solution

Foolproof and Patent Pending

Our unique AI monitored patent pending anti-counterfeit technology renders the clones invalid and helps eliminating the counterfeits of your products from the market

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App-less and Easy for End Consumer

Consumer doesn't have to download any app, we use the native capabilities of smartphone to scan, which increases the overall consumer adoption and engagement

Empowers Consumers to Report Fakes

Consumers can easily report the incident of counterfeiting from their smartphones, along with the pictures and other specific details, which may be used as evidence, this deters the retailers to deal with the shady suppliers

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24x7 AI Monitoring and Red-Flagging

Our system continuously monitors for anomaly signals and send alerts as soon as they surface. The brand protection and legal teams get upto a second of real-time data, along with the location of the places which are red-flagged by our anti-counterfeit software algorithms

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VCQRU Anti-Counter Solution

Smart Labels

These technology-based smart labels are an advanced foolproof method of protecting brands from counterfeiting. The labels are dynamic and uniquely identifiable. This smart solution can be fixated on the product packaging, which will be easily identifiable and define the exact reason to be placed, attracting the customer attention and making them curious about what this label does. This label consists of a static or dynamic QR code and a 13-digit secure code under a scratch layer. VCQRU website, as well as its helpline number, is mentioned on the label.

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QR Code Scanning

A study showed that 54% of the country population uses smartphones. The rest of the population is yet to use this technology, or if any consumer wishes to recheck the authenticity of the product, for these people to avail the information on the product authenticity, the given security code can be utilized using the number provided on the label and messaging the secure code via SMS service. This mode is very effective as if a third-party manufacturer who is unauthorized is trying to replicate the product...

Static QR Code

A study showed that 54% of the country population uses smartphones. The rest of the population is yet to use this technology, or if any consumer wishes to recheck the authenticity of the product, for these people to avail the information on the product authenticity, the given security code can be utilized using the number provided on the label and messaging the secure code via SMS service. This mode is very effective as if a third-party manufacturer who is unauthorized is trying to replicate the product...

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Dynamic QR Code

A study showed that 54% of the country population uses smartphones. The rest of the population is yet to use this technology, or if any consumer wishes to recheck the authenticity of the product, for these people to avail the information on the product authenticity, the given security code can be utilized using the number provided on the label and messaging the secure code via SMS service. This mode is very effective as if a third-party manufacturer who is unauthorized is trying to replicate the product...

13-Digit Secure Code

A study showed that 54% of the country population uses smartphones. The rest of the population is yet to use this technology, or if any consumer wishes to recheck the authenticity of the product, for these people to avail the information on the product authenticity, the given security code can be utilized using the number provided on the label and messaging the secure code via SMS service. This mode is very effective as if a third-party manufacturer who is unauthorized is trying to replicate the product...

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How Does This Solution Counter Duplicity?

First, the QR code is generated and printed on the label. The secure code is printed under a scratch layer. The manufacturer can paste the QR code label on the packaging, a container, a box, or other. The next step is for the consumers to scan the QR code.

After the QR code is scanned, the customer will be redirected to the webpage of the organization, or it can be a dashboard that can perhaps be created by VCQRU, which is always open to updating. The QR code is only One-Time Scan. This means that once scanned, no one cannot scan the QR code again. The dashboard will notify the consumer that the QR code has been scanned. In such a case, the consumer can use the 13-digit secure code.

After this step, the dashboard will require a few details, and after you submit, the consumer will receive a message that he has purchased an authenticated and original product. This further proves the authenticity of the product and is safe to use. Suppose a consumer tries to scan the QR code multiple times. In that case, the manufacturer will be notified that someone is trying to scan the QR code repeatedly at a particular location at this specific time and date.

This information states that along with authenticity, the manufacturer benefits as he will receive the data of his end-user. When the consumer lands on the dashboard, he will enter a few details, and the details will be available to the manufacturer, and he can further connect with them for feedback or marketing of his brand.

In conclusion, the Anti-Counterfeit solution is an epic solution to protect your brand reputation and secure your end consumers from any fakes and identical products as a responsible organization. The customers must be aware of this problem and the solution to fight duplicate products and keep themselves away from hazards. Appropriate action should take place to overcome this obstacle of counterfeiting.

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