Welcome to the VCQRU Knowledge Hub, where innovation meets authenticity. Here, we share expert insights, success stories, and the latest trends on anti-counterfeit technology, product authenticity, track-and-trace systems, loyalty programs, and e-warranty solutions. At VCQRU, we are on a mission to make India fake-free by helping brands protect their identity, engage consumers, and build long-term trust. Explore our blogs to discover how technology is shaping a more secure and transparent marketplace for every business.
In 2026, loyalty works only when it is fun, rewarding, personal, and addictive. This is why gamification has become the most powerful strategy for brands across industries: FMCG, automotive, lubricants, paints, adhesives, agro, construction materials, beauty, retail, and even pharma.
Counterfeiting is no longer a small-scale manual operation. Today it is a tech-enabled illegal industry worth over $1.8 trillion globally. Fake FMCG, pharma, auto parts, lubricants, cosmetics, agro-products, and electrical goods have infiltrated supply chains across India.
Customer loyalty does not begin after a purchase - it begins when the customer trusts what they purchased. In today’s market, where duplication and counterfeiting are widespread, consumers are more concerned than ever about authenticity.
Thousands of brands across FMCG, automotive, lubricants, paints, adhesives, appliances, retail, healthcare, and agribusiness launch loyalty initiatives every year — but only a fraction of them succeed. Why? Because most loyalty programs are built from the brand's perspective, not the user’s. And in 2026, user expectations have changed completely.
Counterfeiting has moved beyond cheap imitation — today’s fake product ecosystem is powered by organized networks, digital printing, advanced packaging replication, and marketplace distribution...
Counterfeiting is one of the fastest-growing threats for brands across India, impacting FMCG, pharma, automotive, electronics, construction materials, lubricants, and more. If your brand is experiencing unexplained drops in sales...
Counterfeits have become so sophisticated that even the most careful shoppers can be fooled. From cosmetics to electronics, fake products can look strikingly similar to genuine ones - but they often fail in performance, safety, and durability. Here’s a quick guide to help you identify fake products before it’s too late.
The Fast-Moving Consumer Goods (FMCG) sector is one of the largest victims of product duplication in India. From edible oils and personal care to packaged foods, fake goods flood markets every day...
Imagine an India where every consumer can confidently buy any product, knowing it’s 100% genuine. No fake medicines, no counterfeit spare parts, no duplicate cosmetics. That vision - a Fake-Free India - is what drives the movement for product authenticity and brand security.
After-sales service is where customer satisfaction either grows stronger or fades away. Traditional paper-based warranties often fail customers - they get misplaced, forgotten, or rejected due to unclear terms...
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