Welcome to the VCQRU Knowledge Hub, where innovation meets authenticity. Here, we share expert insights, success stories, and the latest trends on anti-counterfeit technology, product authenticity, track-and-trace systems, loyalty programs, and e-warranty solutions. At VCQRU, we are on a mission to make India fake-free by helping brands protect their identity, engage consumers, and build long-term trust. Explore our blogs to discover how technology is shaping a more secure and transparent marketplace for every business.
Counterfeiting is one of the fastest-growing threats for brands across India, impacting FMCG, pharma, automotive, electronics, construction materials, lubricants, and more. If your brand is experiencing unexplained drops in sales...
Counterfeits have become so sophisticated that even the most careful shoppers can be fooled. From cosmetics to electronics, fake products can look strikingly similar to genuine ones - but they often fail in performance, safety, and durability. Here’s a quick guide to help you identify fake products before it’s too late.
The Fast-Moving Consumer Goods (FMCG) sector is one of the largest victims of product duplication in India. From edible oils and personal care to packaged foods, fake goods flood markets every day...
Imagine an India where every consumer can confidently buy any product, knowing it’s 100% genuine. No fake medicines, no counterfeit spare parts, no duplicate cosmetics. That vision - a Fake-Free India - is what drives the movement for product authenticity and brand security.
After-sales service is where customer satisfaction either grows stronger or fades away. Traditional paper-based warranties often fail customers - they get misplaced, forgotten, or rejected due to unclear terms...
In today’s hyper-competitive market, where consumers have unlimited choices, brand loyalty can no longer be assumed - it must be earned. Loyalty and cashback programs are reshaping how brands connect with their customers. These aren’t just marketing tools; they are relationship engines that turn one-time buyers into lifelong advocates.
Track-and-trace technology is revolutionizing how brands monitor product movement and protect their authenticity. From pharmaceuticals to auto parts, brands are using digital visibility to ensure every item reaching a customer is the real deal.
Consumers today are more informed and connected than ever. They value transparency and authenticity. In such a marketplace, product originality has emerged as one of the most powerful drivers of consumer trust.
As counterfeiters grow more sophisticated, the race for authenticity is pushing packaging innovation forward. Enter smart labels and dynamic QR codes- tools that merge design, data, and security to redefine how consumers trust what they buy.1
India’s rapidly growing consumer market is both a blessing and a challenge for brands. As demand expands across FMCG, pharma, automotive, and electronics, so does the threat of counterfeit goods. Fake products don’t just erode profits...
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