Our Blogs

Top 5 Signs of Counterfeit Products - How to Spot the Difference

Counterfeits have become so sophisticated that even the most careful shoppers can be fooled. From cosmetics to electronics, fake products can look strikingly similar to genuine ones - but they often fail in performance, safety, and durability. Here’s a quick guide to help you identify fake products before it’s too late.

Nov 27, 2025

Case Study - How FMCG Brands Are Winning Against Counterfeiting

The Fast-Moving Consumer Goods (FMCG) sector is one of the largest victims of product duplication in India. From edible oils and personal care to packaged foods, fake goods flood markets every day...

Nov 25, 2025

Fake-Free India - A Vision for a Safer Marketplace

Imagine an India where every consumer can confidently buy any product, knowing it’s 100% genuine. No fake medicines, no counterfeit spare parts, no duplicate cosmetics. That vision - a Fake-Free India - is what drives the movement for product authenticity and brand security.

Nov 20, 2025

The Power of Digital e-Warranty - Making After-Sales Service Smarter

After-sales service is where customer satisfaction either grows stronger or fades away. Traditional paper-based warranties often fail customers - they get misplaced, forgotten, or rejected due to unclear terms...

Nov 17, 2025

How Loyalty and Cashback Schemes Build Long-Term Brand Relationships

In today’s hyper-competitive market, where consumers have unlimited choices, brand loyalty can no longer be assumed - it must be earned. Loyalty and cashback programs are reshaping how brands connect with their customers. These aren’t just marketing tools; they are relationship engines that turn one-time buyers into lifelong advocates.

Nov 12, 2025

From Factory to Consumer - How Track-and-Trace Tech Stops Fakes

Track-and-trace technology is revolutionizing how brands monitor product movement and protect their authenticity. From pharmaceuticals to auto parts, brands are using digital visibility to ensure every item reaching a customer is the real deal.

Nov 08, 2025

Why Product Originality Is the Key to Building Customer Trust

Consumers today are more informed and connected than ever. They value transparency and authenticity. In such a marketplace, product originality has emerged as one of the most powerful drivers of consumer trust.

Nov 05, 2025

Smart Labels & QR Codes - The Future of Product Authentication

As counterfeiters grow more sophisticated, the race for authenticity is pushing packaging innovation forward. Enter smart labels and dynamic QR codes- tools that merge design, data, and security to redefine how consumers trust what they buy.1

Nov 03, 2025

How Anti-Counterfeit Solutions Are Changing the Game for Indian Brands

India’s rapidly growing consumer market is both a blessing and a challenge for brands. As demand expands across FMCG, pharma, automotive, and electronics, so does the threat of counterfeit goods. Fake products don’t just erode profits...

Oct 31, 2025

Anti-Counterfeit Solutions in India: Protecting Brands & Consumers from Fake Products

Counterfeit products are everywhere — from medicines and cosmetics to auto parts and packaged food. They not only harm brand reputation but also put consumer safety at risk. In this blog, we’ll explore the most common anti-counterfeit technologies used in India — such as QR codes, holograms, RFID tags, and unique visual identifiers — and discuss their advantages and limitations. Finally, we’ll explain why VCQRU’s patented anti-counterfeit solution stands out as the easiest to implement, device-free, and most cost-effective way to ensure product authenticity. It’s not just another security layer — it’s a trust-building bridge between brand and consumer.

Oct 27, 2025

VCQRU Blog – Insights on Anti-Counterfeit, Brand Protection & Loyalty Solutions