It's a form of cash incentive offered to customers when they buy certain products and receive a cash refund after their purchase.
Unlike cashback where customers are rewarded with points that they can use to buy from a particular vendor or web portal, a cash transfer scheme directly credits cash to their virtual wallet or bank account.
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Fast-moving consumer goods (FMCG) packaging remains the worst affected industry due to counterfeiting which accounts for over 30% of business...
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