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Anti Counterfeiting For FMCG

FMCG products are found easier to replicate as the original products have mentioned the ingredients used to manufacture the product for the users' information.

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Anti Counterfeiting Solution
Anti-Counterfeit

VCQRU's Anti-counterfeit solution

VCQRU is an accomplished IT organization working towards protecting brands from the obstacles of counterfeiting or fakes. VCQRU's USP is its unique Anti-counterfeit solution. This solution helps your counter duplicity and provides insight data of your end users. VCQRU currently serves 100+ companies and is the most rapidly growing Company in the country.

Anti-counterfeit measures are strategies and techniques employed to prevent, detect, and eliminate counterfeit products from the market. The purpose of these measures is to protect consumers, companies, and the economy from the negative impact of counterfeit products.

With a staggering estimated value of USD 509 billion annually, counterfeit trade poses a significant threat to businesses across industries. As a brand owner, it is crucial to take proactive measures to safeguard your reputation, revenue, and most importantly, your customers' trust.

At VCQRU, we offer advanced and innovative anti-counterfeit technologies tailored to meet the unique needs of your business. Our solutions empower you to combat the proliferation of fake products and ensure that your customers receive only genuine, high-quality goods.

Through our cutting-edge holographic technologies, dynamic QR codes, serial numbers, and tamper-evident packaging solutions, we provide a multi-layered approach to brand security. These sophisticated features not only deter counterfeiters but also allow consumers to verify the authenticity of your products with ease.

What’s Makes Us Different

We are a product-based IT organization. Our headquarter is in Gurgaon and our marketing team works.

  • Ensuring Product Authenticity.
  • Digital Authentication Platforms.
  • Strengthening Supply Chain Integrity.
  • Global Partnerships.
  • Consumer Education Initiatives.
  • Legal Action Against Counterfeiters.
PAN India Services
PAN India Service
Cost-effective
Cost-effective
Hassle free implementation
Hassle free implementation
24*7 Customer Support
24*7 Customer Support

What our Clients Say

We desire that the current generation and the generations to come, do not have to worry about the fakes and counterfeits.

Related industries where we serve: Top 10+

Empowering businesses with cutting-edge technology for success, explore our services.

FAQS

We desire that the current generation and the generations to come, do not have to worry about the fakes and counterfeits. We believe in " connecting with the heart and mind of consumers", and our technology and offerings are all centered on it.

FMCG stands for Fast-Moving Consumer Goods. The FMCG industry encompasses a wide range of products that are typically high in demand, have a quick turnover, and are relatively low-cost. Examples include food and beverages, toiletries, cleaning products, and over-the-counter medicines.

The FMCG sector is a significant contributor to the economy. It generates employment opportunities, fosters innovation in product development and marketing strategies, and often serves as an essential part of a country's supply chain. The fast-moving nature of these goods ensures a constant flow of economic activity.

FMCG companies often face challenges such as intense competition, rapidly changing consumer preferences, supply chain complexities, and the need to adapt to technological advancements. Additionally, staying compliant with regulations and managing sustainable and ethical practices are becoming increasingly important in the modern market.

Many FMCG companies have embraced digital marketing and e-commerce to reach a wider audience. Strategies include creating engaging online content, leveraging social media platforms, and optimizing their presence on e-commerce platforms. This shift allows for direct interaction with consumers and provides valuable insights into their preferences.

Brand visibility and packaging design play a crucial role in the success of FMCG products. With numerous options available on shelves, a product's packaging is often the first point of interaction for consumers. Strong, recognizable branding and appealing packaging can significantly influence purchasing decisions, contribute to brand loyalty, and enhance overall market presence.