Eliminate Fake Supplements from the Market. VCQRU provides India's most advanced Anti-Counterfeiting & Product Authentication Technology trusted across Pharma, Nutraceuticals, FMCG, Automotive, Cosmetics, Electricals, and more.
Annual Loss Prevented
Nutraceutical Brands
Authentication Accuracy
Counterfeit Reduction
The health supplement and nutraceutical industry is one of the fastest-growing — and most counterfeited — markets globally.
₹3,000–₹5,000 Crore annual loss due to fake supplements in India. 20–30% of supplements in unorganized markets suspected counterfeit.
₹75,000+ Crore Indian Nutraceutical Market at risk
Fake supplements contain incorrect dosage, harmful fillers, banned substances, or zero active ingredients. Lead to treatment failure and serious health risks.
40% increase in counterfeit supplements via e-commerce
High profit margins, easy-to-replicate packaging, and weak verification mechanisms make nutraceutical brands prime targets for counterfeiters.
15–18% CAGR growth in Indian supplement market
End-to-end authentication, verification, and traceability designed for health & wellness brands
Encrypted, non-duplicate code on every bottle/box with tamper-evident labels and batch traceability
Verify via QR scan, WhatsApp, SMS, or website portal in under 5 seconds
Geo-location capture, hotspot mapping, and instant alerts for duplicate scans
Full visibility from manufacturing batch to end consumer
Counterfeit supplements often contain dangerous ingredients that harm consumers
Dangerous Substitutes
Counterfeiters use cheap, harmful fillers like chalk, talcum powder, or toxic industrial binders that can cause serious health issues.
Ineffective or Harmful
Wrong active ingredient amounts lead to treatment failure or toxicity. Some contain zero active ingredients, providing no health benefits.
Illegal Ingredients
Fake supplements often contain steroids, prescription drugs, or substances banned by FSSAI and WHO, causing severe adverse reactions.
Comprehensive protection for your products, consumers, and reputation
Reduce counterfeit circulation by up to 30–40% in the first year, protecting crores in revenue and market share from fake products.
Ensure safe, verified products reach customers. Prevent health risks from harmful fillers, incorrect dosage, and banned substances.
Support FSSAI and quality audit traceability. Maintain complete batch records and supply chain documentation for regulators.
Consumer location insights, purchase behavior analytics, and grey market detection to make data-driven business decisions.
At Mahindra, we partnered with VCQRU to fight counterfeiting in our lubricants line. Their scalable, user-friendly tech enabled instant product authentication, protecting our brand and market share. A reliable, expert team—highly recommended.
Manager, Mahindra & Mahindra Limited
VCQRU helped us launch our tea brand with full support—e-commerce site, product label design, printing, and digital marketing. Their end-to-end service gave us complete peace of mind. Highly recommended!
Director, Chiron Cart Private Limited
VCQRU has been a reliable digital partner for our Ayurveda projects. Their team delivered quality work across website development, branding, and marketing with great creativity and professionalism. Highly recommend them for impactful digital solutions.
Director, Sabka Vaidya
VCQRU did a great job designing the website for Mayo College Girls' School, Ajmer. The development was smooth, and their post-live support has been prompt and reliable. A truly professional experience.
IT Coordinator, Mayo College Girls' School
VCQRU has helped us well in developing our customer loyalty programs. Their website integration and easy user interface design are appreciable, as it is the dire need of the Indian Business Ecosystem to increase procedural efficiency and easy user understanding.
Director, Platinum Adhesives Pvt Ltd
We had a positive experience with their service. The quality of work was good, and we appreciate their professionalism and timely support. They have been supportive so far and continue to provide assistance whenever needed.
Director, Samko Switchgears Pvt. Ltd.
VCQRU built the Build Loyalty app for our brand, Rockford. It’s helped us gain new customers and gives us full control over our loyalty program. Great support and a highly professional team!
Director, Om Trading Company
Everything you need to know about implementing anti-counterfeit solutions for nutraceutical products.
Fake supplements destroy trust. Fake supplements drain revenue. Secure your nutraceutical brand with VCQRU Anti-Counterfeit Solutions.
Implementation Time
Annual Loss Protected
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