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The market trends are continuously changing and in order to cope up with this change, market surveys on regular basis can be of great help. Whether it’s a new product launch or expansion of your product range in the market, understanding of consumer feedback is extremely important.

Market surveys are an important part of market research that measures the feelings and preferences of customers in a given market. Varying greatly in size, design, and purpose, market surveys are one of the main pieces of data that companies use in determining what products and services to offer and how to market them.

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