Trusted by 1000+ Brands in India

Track Every Product.
Monitor Every Movement.
Secure Your Supply Chain.

VCQRU provides India's most advanced Track & Trace technology with serialization, GPS tracking, blockchain authentication, and real-time logistics visibility—trusted across FMCG, Pharma, Automotive, Electronics, and Consumer Goods.

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Track & Trace Challenges

Why Track & Trace Is Critical for Modern Brands

Businesses across industries face counterfeiting, shipment tampering, product diversion and zero real-time supply chain visibility — making Track & Trace indispensable.

72%

Counterfeit Risk Reduction

Serialization and verification stop duplicate, fake or unauthorized products entering the supply chain.

Real-Time

Supply Chain Visibility

Brands monitor product movement across manufacturing, warehouse, distribution and delivery touchpoints.

End-to-End

Product Traceability

Track every shipment from factory to end user with tamper alerts, location tracking & batch traceability.

Industries Using Track & Trace

  • Pharmaceutical & Healthcare

    Mandatory compliance, patient safety and counterfeit prevention through serialization.

  • FMCG & Consumer Products

    Track batches, expiry, and movement across distributors to prevent diversion.

  • Automotive & Spare Parts

    Trace genuine spare parts and reduce duplicate and grey-market sales.

  • Manufacturing & Industrial Goods

    Track components, production batches and high-value shipments.

  • Agro & Seeds

    Ensure purity, compliance and traceability across seasons and farming regions.

  • Electronics & IoT Devices

    Track warranty-linked devices and prevent unauthorized product circulation.

Business Risks Without Track & Trace

Counterfeit Products

No serialization and authentication enables fake products to enter the market.

No Shipment Visibility

Brands cannot track delays, tampering or route diversion without real-time data.

Product Diversion

Unauthorized distribution and grey-market selling increases operational risk.

Compliance Failure

Missing regulatory traceability records leads to fines, lawsuits and shipment recalls.

Supply Chain Losses

Without tracking, theft, misrouting and operational errors go unnoticed.

Lack of Accountability

No centralized traceability makes identifying errors, fraud or inefficiency nearly impossible.

Track & Trace Strengthens Supply Chain Trust

Brands scale faster when shipments are secure, authenticated and traceable — advanced Track & Trace ensures full transparency.

Warranty Modernization Opportunity

The Service Gap in After-Sales Management

Brands across India struggle with warranty claims, customer dissatisfaction and manual service processes — highlighting the urgent need for digital e-warranty adoption.

1

Unique Digital Warranty Code Creation

Each product receives a secure, encrypted QR-based digital warranty code—ensuring authenticity and enabling seamless customer registration and validation.

Secure Serialization

Unique warranty identification

QR-Based Product Registration

Easy scan to activate warranty

Anti-Fraud Protection

Prevents duplication and fake claims

2

Digital Warranty Label Printing

Secure printing of warranty-enabled QR codes and smart labels for seamless product authentication, warranty activation and customer registration.

Warranty QR
Hologram QR
NFC / RFID Warranty Tags
Hidden Security Layer
UV Warranty Mark
Tamper-Proof Adhesive

3

Brand & Service Network Onboarding

Integrated onboarding for dealers, distributors, service centers, and customers into a unified digital e-warranty ecosystem.

User Registration

Onboard customers, dealers & service partners

Digital KYC Verification

Secure identity validation for warranty eligibility

QR Activation Setup

Enable instant warranty activation through scanning

Dealer/Service Mapping

Assign warranty responsibilities & region hierarchy

Warranty Configuration

Define warranty duration, terms & product categories

App & Omni-Channel Integration

Connect warranty process with app, web & WhatsApp

4

Customer Warranty Activation & Access

Customers can easily register their product, activate warranty, and view warranty status using multiple accessible digital platforms.

Scan to Activate

QR-based warranty activation

Brand Portal

Track warranty and service status

Mobile App Access

Store receipts and warranty digitally

WhatsApp Support

Quick verification and updates

Call Assistance

Warranty help without internet

5

Real-Time Warranty Validation & Status Updates

Customers instantly receive warranty confirmation, verification messages, and service eligibility details based on product scan results.

VALID

Warranty successfully activated

INVALID

Fake or unregistered product code

DUPLICATE

Warranty already claimed for this product

HISTORY

View past scans, claims & updates

WARRANTY DETAILS

Product warranty terms & expiry date

LOCATION CHECK

Service region & dealer validation

6

Warranty Management Command Center

A centralized dashboard to monitor product authentications, warranty activations, claims lifecycle, and customer service performance in real time.

Product-Level Insights

Track activations, claims, and usage patterns

Region-Wise Warranty Activity

Identify high-claim and active customer locations

Fraud Detection Alerts

Auto-detect duplicate claims or suspicious patterns

Service Partner Performance

Monitor dealers, service centers & claim approvals

High-Risk Cases

Identify misuse or unusually high claim frequency

Real-Time Status

Live updates on warranty activation & claim progress

7

Warranty Analytics & Service Intelligence

Real-time data insights to improve warranty claim efficiency, customer experience, and after-sales service performance.

Performance Reports
  • Daily/weekly/monthly activation and claim trends
  • Service center response and turnaround tracking
  • Product category-wise performance and claim frequency
Advanced Warranty Intelligence
  • Fake, duplicate, or invalid claim detection
  • Dealer/service partner performance benchmarking
  • Predictive claim patterns and warranty lifecycle forecasting
Industry-Wise Track & Trace Solutions

Track & Trace for Major Industries

Our Track & Trace ecosystem adapts to diverse supply chains, enabling real-time visibility, anti-counterfeiting protection, compliance, and seamless distribution tracking from manufacturing to final delivery.

Industry Challenge
  • Grey market diversion & duplicate shipment entries
  • Rising counterfeit electronics
  • No source-to-retail product traceability
  • Limited real-time logistics insights
  • No ownership or movement verification
Our Track & Trace Solution
  • Serialized QR/NFC-based authentication
  • Anti-counterfeit product validation
  • Real-time shipment tracking & alerts
  • End-to-end supply chain transparency
  • Geo-fencing & distribution control
Industry Challenge
  • Unauthorized distribution channels
  • Counterfeit duplication at retail level
  • No batch-level tracking or recall control
  • No shipment monitoring after warehouse dispatch
Our Track & Trace Solution
  • Batch and unit-level serialization
  • Route and movement monitoring
  • Smart recall management
  • Distributor-to-retail visibility tracking
Industry Challenge
  • Duplicate spare parts entering supply chain
  • No ownership authentication
  • Lack of spare-part lifecycle traceability
Our Track & Trace Solution
  • Spare part authentication scanning
  • Mechanic-level verification
  • End-to-end tracking from OEM to user
Industry Challenge
  • Strict compliance requirements (DSCSA & GS1)
  • Fake medicine circulation risks
  • No real-time cold chain monitoring
Our Track & Trace Solution
  • GS1/UDI-compliant serialization
  • IoT-based temperature & tamper alerts
  • Patient-safe authentication scanning
Industry Challenge
  • No digital audit trail of high-value equipment
  • Manual shipment monitoring
  • Tampering & loss during transport
Our Track & Trace Solution
  • GPS-enabled real-time tracking
  • IoT tamper detection
  • Full movement audit trail dashboard

Not Listed Here?

We create fully customized Track & Trace, anti-counterfeit and supply chain visibility systems based on your logistics model, regulatory needs, and product movement workflow.

Measurable Supply Chain Results

Business Impact & Track & Trace ROI

Brands using our Track & Trace and product serialization system gain real-time shipment visibility, reduced counterfeiting, stronger distribution control, and higher operational efficiency.

100%

Supply Chain Visibility

Track every unit from manufacturing to retail with live GPS and scanning events.

60–95%

Counterfeit & Diversion Reduction

Serialization and authentication prevent grey-market sales and fake product entry.

40–70%

Faster Logistics Operations

Automated scanning, delivery checkpoints, and tamper alerts reduce manual tracking.

85–100%

Tamper & Theft Detection

Real-time alerts trigger when shipment seal is broken, rerouted or delayed.

Real-Time

Distribution Analytics

Insights into product movement, delivery performance, and warehouse efficiency.

15–40%

Revenue Increase

Better traceability results in stronger brand protection and optimized stock distribution.

Track & Trace ROI That Scales

Brands achieve ROI 4X to 12X with our integrated serialization, authentication, and real-time logistics tracking ecosystem.

4–6X

FMCG & Consumer Goods

6–9X

Pharma & Healthcare

8–12X

Automotive, Industrial & Spare Parts

Our Awards And Recognitions

Honoring Achievements: Our Recent Awards And Recognitions

  • ASPA
  • DBS_Cert
  • ISO90012015
  • ISO270012022
  • MSME
  • StartupIndia
Common Questions

Frequently Asked Questions

Everything you need to know about implementing and scaling a secure Track & Trace ecosystem.

VCQRU’s Track & Trace platform enables full visibility of product movement using serialization, GPS tracking, QR/NFC authentication, and real-time shipment monitoring — preventing diversion, duplication, and counterfeiting.

Each product receives a unique digital identity (QR, NFC or RFID). As the product moves through manufacturing, warehouse, logistics, retail or service touchpoints, every scan updates location, ownership and condition in real-time, ensuring full traceability and protection.

Yes. The platform verifies every scanned product against original serialized data and alerts brands instantly if the item is fake, duplicated, tampered with, or sold outside an authorized territory.

Implementation takes approximately 10–25 days depending on serialization volume, logistics network integration, label printing setup, and dashboard configuration requirements.

  • Hybrid technology: QR, NFC, RFID, blockchain & IoT-based tracking
  • Geo-fencing alerts for route deviation & unauthorized movement
  • Anti-counterfeit authentication with scan-based verification
  • Real-time logistics dashboard with tamper, delay & diversion alerts
  • Scalable for FMCG, Pharma, Automotive, Electronics, and Retail