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Track and Trace Solutions Platform
Trusted by 1000+ Brands in India

Track Every Product. Monitor Every Movement. Secure Your Supply Chain.

VCQRU provides India's most advanced Track & Trace technology with serialization, GPS tracking, blockchain authentication, and real-time logistics visibility - trusted across FMCG, Pharma, Automotive, Electronics, and Consumer Goods.

Parent-Child Aggregation

Unit, carton & pallet tracking.

Real-Time GPS & Alerts

Live geo-tracking & scan alerts.

TRUSTED BY 1,000+ LEADING BRAND MANUFACTURERS
Mahindra
Patanjali
Swaraj
Tomahawk
Black Cobra
HPL
Golden Bullet
Flora
Fitfleet
DAPS
BSC Paints
Mahindra
Patanjali
Swaraj
Tomahawk
Black Cobra
HPL
Golden Bullet
Flora
Fitfleet
DAPS
BSC Paints
Track & Trace Challenges

Why Track & Trace Is Critical for Modern Brands

Businesses across industries face counterfeiting, shipment tampering, product diversion and zero real-time supply chain visibility - making Track & Trace indispensable.

72%

Counterfeit Risk Reduction

Serialization and verification stop duplicate, fake or unauthorized products entering the supply chain.

Real-Time

Supply Chain Visibility

Brands monitor product movement across manufacturing, warehouse, distribution and delivery touchpoints.

End-to-End

Product Traceability

Track every shipment from factory to end user with tamper alerts, location tracking & batch traceability.

Industries Using Track & Trace

Comprehensive multi-sector traceability compliance & supply chain tracking

Pharmaceutical & Healthcare

Mandatory compliance, patient safety and counterfeit prevention through serialization.

FMCG & Consumer Products

Track batches, expiry, and movement across distributors to prevent diversion.

Automotive & Spare Parts

Trace genuine spare parts and reduce duplicate and grey-market sales.

Manufacturing & Industrial Goods

Track components, production batches and high-value shipments.

Agro & Seeds

Ensure purity, compliance and traceability across seasons and farming regions.

Electronics & IoT Devices

Track warranty-linked devices and prevent unauthorized product circulation.

Business Risks Without Track & Trace

What happens when your supply chain operates in the blind

Counterfeit Products

No serialization and authentication enables fake products to enter the market.

No Shipment Visibility

Brands cannot track delays, tampering or route diversion without real-time data.

Product Diversion

Unauthorized distribution and grey-market selling increases operational risk.

Compliance Failure

Missing regulatory traceability records leads to fines, lawsuits and shipment recalls.

Supply Chain Losses

Without tracking, theft, misrouting and operational errors go unnoticed.

Lack of Accountability

No centralized traceability makes identifying errors, fraud or inefficiency nearly impossible.

Track & Trace Strengthens Supply Chain Trust

Brands scale faster when shipments are secure, authenticated and traceable - advanced Track & Trace ensures full transparency.

Complete Track & Trace Ecosystem

How VCQRU Tracks Your Product

Our comprehensive 7-step ecosystem provides end-to-end supply chain visibility from manufacturing to consumer delivery

UNIQUE SERIAL CODE GENERATION

Unique Serial Code Generation

We generate encrypted, serialized QR/NFC/RFID codes that form the core of our track & trace platform - uniquely identifying every product unit across the entire supply chain.

01 / 07
STAGE 01 01 / 07

Unique Serial Code Generation

We generate encrypted, serialized QR/NFC/RFID codes that form the core of our track & trace platform - uniquely identifying every product unit across the entire supply chain.

Military-Grade Encryption: AES-256 secure encryption
Unique Serialization: One-of-a-kind product identity
Tamper-Proof: Impossible to duplicate or guess
STAGE 02 02 / 07

Smart Label & Tag Printing

Advanced serialized labels, RFID tags, and IoT-enabled packaging for complete supply chain visibility and tamper-proof product tracking.

Serial QR Labels
Holographic QR
NFC / RFID Tags
GPS Trackers
Tamper Seals
Barcode Labels
STAGE 03 03 / 07

Manufacturing & Dispatch Integration

Integrates our track & trace technology seamlessly into your existing production lines and dispatch workflows with zero disruption.

Printing Units: QR, RFID & barcode printing
Packing Lines: Automated packaging application
Dispatch Systems: Scan-based dispatch logging
Bottling Lines: Tamper-proof smart label feed
RFID Integration: Automated RFID tracking
Barcode Scanners: Compatible with all scan workflows
STAGE 04 04 / 07

Supply Chain Scanning & Verification

Multi-channel scanning system enabling secure product verification at every supply chain touchpoint - warehouse, distribution, and retail.

Mobile ScannerScan to track
Brand PortalSupply dashboard
VCQRU AppSecure platform
WhatsApp ScanInstant check
USSD / SMSNon-smartphone check
STAGE 05 05 / 07

Real-Time Tracking Status

Instant product movement status updates powered by our secure QR/NFC-based track & trace platform at every supply chain stage.

IN TRANSIT: Movement confirmed
TAMPERED: Tampering alert
DUPLICATE: Repeated scan detected
DELIVERED: Final mile confirmed
PRODUCT DETAILS: Shipment data
LOCATION: Geo-location mapped
STAGE 06 06 / 07

Delivery & Partner Confirmation

Multiple verification channels enable distributors, dealers, and customers to confirm product receipt and authenticity via our tracking platform.

Mobile CameraScan to confirm
Brand WebsiteDelivery portal
VCQRU AppCarrier handshake
WhatsApp ScanInstant check
USSD / SMSNon-smartphone check
STAGE 07 07 / 07

Supply Chain Analytics & Reporting

Advanced track & trace analytics to identify diversion, tampering, and shipment inefficiencies across your entire supply chain.

Periodic Reports

Scan event patterns, duplicate scan detection, and market leakage tracking.

Advanced Analytics

Channel misuse alerts, route deviation detection & predictive diversion modeling.

Industry-Wise Track & Trace Solutions

Track & Trace for Major Industries

Our Track & Trace ecosystem adapts to diverse supply chains, enabling real-time visibility, anti-counterfeiting protection, compliance, and seamless distribution tracking from manufacturing to final delivery.

Industry Challenge

Consumer Electronics Challenges

  • Grey market diversion: Duplicate shipment entries across unverified retail networks
  • Rising counterfeit electronics: Fake components and lookalikes damaging brand trust
  • No source-to-retail traceability: Inability to verify unit authentication through multi-tier distribution
  • Limited real-time logistics insights: Route deviations and tampering going unmonitored
  • No ownership or movement verification: Missing delivery confirmation at point of sale
VCQRU Solution

Smart Electronics Traceability Engine

  • Serialized QR & NFC: Serialized QR and NFC-based authentication on every product unit
  • Anti-Counterfeit Validation: Instant verification stops duplicate and unauthorized devices
  • Real-Time Shipment Tracking: Live GPS tracking, scan logs and instant tampering alerts
  • End-to-End Transparency: Complete supply chain transparency from manufacturing to retail
  • Geo-Fencing Control: Distribution boundary control preventing cross-territory diversion

Don't See Your Industry?

We create fully customized Track & Trace, anti-counterfeit and supply chain visibility systems based on your logistics model, regulatory needs, and product movement workflow.

Measurable Supply Chain Results

Business Impact & Track & Trace ROI

Brands using our Track & Trace and product serialization system gain real-time shipment visibility, reduced counterfeiting, stronger distribution control, and higher operational efficiency.

100%

Supply Chain Visibility

Track every unit from manufacturing to retail with live GPS and scanning events.

60-95%

Counterfeit & Diversion Reduction

Serialization and authentication prevent grey-market sales and fake product entry.

40-70%

Faster Logistics Operations

Automated scanning, delivery checkpoints, and tamper alerts reduce manual tracking.

85-100%

Tamper & Theft Detection

Real-time alerts trigger when shipment seal is broken, rerouted or delayed.

Real-Time

Distribution Analytics

Insights into product movement, delivery performance, and warehouse efficiency.

15-40%

Revenue Increase

Better traceability results in stronger brand protection and optimized stock distribution.

Track & Trace ROI That Scales

Brands achieve ROI 4X to 12X with our integrated serialization, authentication, and real-time logistics tracking ecosystem.

4-6X
FMCG & Consumer Goods
6-9X
Pharma & Healthcare
8-12X
Automotive, Industrial & Spare Parts
VOICES OF TRUST

Reviews From Our Clients

Discover how leading manufacturing and consumer brands rely on VCQRU to eliminate counterfeits, protect supply chains, and build lasting customer trust.

“At Mahindra, we partnered with VCQRU to fight counterfeiting in our lubricants line. Their scalable, user-friendly tech enabled instant product authentication, protecting our brand and market share. A reliable, expert team—highly recommended.”
Mohit Patel
Mohit Patel
Manager, Mahindra & Mahindra Limited
ACCREDITED & CERTIFIED

Our Awards & Recognitions

Honoring Achievements: Industry Accreditations & Global Compliance Standards

ASPA
DBS
ISO 9001:2015
ISO 27001:2022
MSME
Startup India
Common Questions

Frequently Asked Questions

Everything you need to know about implementing and scaling a secure Track & Trace ecosystem.

01 What is a track and trace solution in supply chain management?

A track and trace solution is a digital system that monitors product movement from manufacturing to the final customer using technologies like QR codes, RFID, GPS tracking, and serialization. It provides real-time visibility across the supply chain.

02 How does track and trace help prevent counterfeit products?

Track and trace assigns a unique identity to every product and verifies it during each scan in the supply chain. If a duplicate or unauthorized product appears, the system alerts the brand immediately.

03 What technologies are used in modern track and trace systems?

Modern systems use: Serialized QR codes, NFC / RFID tags, GPS shipment tracking, Blockchain-based verification, and IoT monitoring sensors. These technologies ensure secure product authentication and tracking.

04 What is product serialization in track and trace?

Product serialization is the process of assigning a unique digital code to each product unit or batch, enabling businesses to track and verify it throughout the supply chain lifecycle.

05 Which industries need track and trace solutions the most?

Industries that benefit the most include: Pharmaceuticals, FMCG, Automotive spare parts, Electronics, Agro products, and Manufacturing goods. These sectors require traceability to prevent diversion and counterfeit risks.

06 How does track and trace improve supply chain visibility?

It records every scan event across warehouses, distributors, and retailers, giving brands real-time insights into product location, ownership, and movement.

07 Can track and trace detect product diversion or grey market sales?

Yes. The system uses geo-tracking and distribution monitoring to detect when products are sold outside authorized regions or channels.

08 How long does it take to implement a track and trace system?

Most implementations take around 10-25 days, depending on integration requirements, serialization volume, and supply chain complexity.

09 What is the difference between track and trace and anti-counterfeit solutions?

Track and trace focuses on monitoring product movement across the supply chain, while anti-counterfeit solutions verify product authenticity. When combined, they provide complete brand protection.

10 How can manufacturers monitor shipments in real time?

Manufacturers can use GPS tracking, scanning checkpoints, and logistics dashboards to monitor shipments and receive alerts for delays, tampering, or route changes.

11 Can track and trace help with product recalls?

Yes. Since each batch or unit is digitally tracked, companies can quickly identify affected products and manage recalls efficiently.

12 How does track and trace help improve business efficiency?

It reduces manual tracking, improves logistics coordination, and provides actionable data to optimize distribution and inventory management.

13 What data does a track and trace system capture?

It captures: Product ID and batch number, Location and scan time, Distributor or retailer details, Shipment route information, and Product status and ownership.

14 Can track and trace integrate with loyalty or warranty systems?

Yes. Many modern platforms integrate track & trace with customer loyalty programs, e-warranty systems, and authentication solutions to create a complete product lifecycle management system.

15 What ROI can businesses expect from track and trace solutions?

Businesses can achieve improved distribution control, reduced counterfeiting, faster logistics operations, and better operational efficiency through digital traceability systems.

16 What is supply chain traceability and why is it important?

Supply chain traceability is the ability to track products from manufacturing to end users. It is important for preventing counterfeiting, reducing losses, and improving transparency.

17 How much does track and trace software cost in India?

The cost depends on scale, but typically includes per-code pricing, platform subscription, and integration costs, making it flexible for different business sizes.

18 How long does it take to implement a track and trace solution?

Most solutions can be deployed within 2-4 weeks, depending on customization and production line integration.

19 Can track and trace systems be combined with loyalty programs?

Yes. A single QR code can enable product tracking, authentication, and customer rewards, improving both engagement and control.

20 Why are QR code-based track and trace systems trending in India?

Because they are cost-effective, scalable, easy to implement, and accessible via smartphones, making them ideal for large-scale manufacturing.

Full Traceability at Scale

Ready to Secure Your Supply Chain from Factory to Consumer?

Join 1,000+ leading brands operating transparent supply chains with VCQRU. Schedule a personalized live demo today.