Anti Counterfeiting For FMCG

FMCG products are found easier to replicate as the original products have mentioned the ingredients used to manufacture the product for the users' information. However, this information is misused, and many third-party manufacturers get an opportunity to manufacture a product that is very similar to the original and authenticated product.

VCQRU's Anti-counterfeit solution

VCQRU is an accomplished IT organization working towards protecting brands from the obstacles of counterfeiting or fakes. VCQRU's USP is its unique Anti-counterfeit solution. This solution helps your counter duplicity and provides insight data of your end users. VCQRU currently serves 100+ companies and is the most rapidly growing Company in the country.

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How To Counter The Obstacle Of Counterfeiting?

Counterfeiting is a major problem that affects various industries, including fashion, electronics, pharmaceuticals, and more. To counter this obstacle, there are several strategies that can be employed:

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Anti Counterfeit

Anti-counterfeit measures are strategies and techniques employed to prevent, detect, and eliminate counterfeit products from the market. The purpose of these measures is to protect consumers, companies, and the economy from the negative impact of counterfeit products.

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Anti Counterfeit For FMCG industries

Counterfeiting in the Fast-Moving Consumer Goods (FMCG) industry can have serious consequences such as revenue loss, damage to brand reputation, and even potential harm to consumers. Here are some anti-counterfeit measures that FMCG industries can implement

Packaging and labeling

FMCG products can be packaged and labeled in a way that is difficult to replicate. This can include using unique designs, holograms, watermarks, or special materials that are hard to counterfeit.

Track and trace technologies

FMCG products can be tracked and traced throughout the supply chain using technologies such as barcodes, QR codes, or RFID tags. This can help to detect and prevent counterfeit products from entering the supply chain.

Serialization

FMCG products can be serialized by assigning a unique code or number to each unit. This can help to track the movement of individual products and prevent counterfeit products from being introduced into the market.

Supply Chain Management

Strengthening supply chain management can help to prevent the introduction of counterfeit products into the market. This can involve implementing strict quality control measures, conducting regular audits, and establishing partnerships with trusted suppliers. 

Packaging and labeling

FMCG products can be packaged and labeled in a way that is difficult to replicate. This can include using unique designs, holograms, watermarks, or special materials that are hard to counterfeit.

Track and trace technologies

FMCG products can be tracked and traced throughout the supply chain using technologies such as barcodes, QR codes, or RFID tags. This can help to detect and prevent counterfeit products from entering the supply chain.

Dashboard

After scanning the QR code, the end user will be directed to a landing page. This landing page will be like a dashboard that is customizable as desired. The dashboard will consist of a few columns where your end user must fill in personal details like their contact details, name, city, and any other information required by the manufacturer.

Supply Chain Management

Strengthening supply chain management can help to prevent the introduction of counterfeit products into the market. This can involve implementing strict quality control measures, conducting regular audits, and establishing partnerships with trusted suppliers.

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