Fast-moving consumer goods (FMCG) packaging remains the worst affected industry due to counterfeiting which accounts for over 30% of business revenues, according to industry reports.

The estimated value of counterfeit and smuggled goods of these, grew from Rs 729 billion in 2012 to Rs 1,054 billion in 2014, according to a study by consultancy firm KPMG. A study by advisory firm KPMG and the Federation of Indian Chambers of Commerce and Industry (Ficci) indicates that sales of fake consumer goods are growing faster than the overall consumer products market.

VCQRU had developed a state of an art technology to eliminate the challenge of Counterfeit in FMCG Industry.

Counterfeiting is a global phenomenon that has accompanied the rise to prominence of recognizable branded items. The production and sale of counterfeit goods pose significant problems for many types of consumer products, including electronics, entertainment and fashion and luxury goods. The global losses from the counterfeit market are understood to be in hundreds of billions of dollars (Havocscope, 2020), and accordingly, brands and governments have taken notice of this issue and are taking steps to minimize their risks.

VCQRU Anti-counterfeit solution is one of the best to eliminate the challenge of Counterfeit.