It's time to shed some light on how traditional paper-based warranties are costing you in terms of business and brand integrity. Here's why.
In today's world, where every transaction needs to be digital, there are organisations that are still using traditional methods to manage their product warranties, including physical cards, registers, and claims verification over the phone. While it might not appear significant enough to affect your operations, failure to adopt a digital e-warranty management system can create serious challenges for your business.
With the advent of digital products, more and more brands across various industries, such as consumer electronics, household appliances, automotive spare parts, FMCG, industrial machinery, and telecoms, are embracing the digitisation of warranties for better business performance. And the organizations who do not are unknowingly building upon significant risks that have yet to show themselves. Here are some of them.
Warranty claim fraud is one of the most overlooked economic risks for product-based firms. Absent an effective digital verification system, manufacturers cannot ensure whether a claim is legitimate or fake. Paper warranties can easily be copied, modified, or used more than once by several different people, resulting in huge economic losses due to claims paid out.
An efficient e-warranty digital solution tackles this issue straight away. With the help of a QR code or an NFC tag attached to each individual product, the claim process becomes foolproof and tamper-resistant. Each time the claim is made, information about the customer, the date of purchase, the serial number of the product, and the geographic location gets registered in real-time. Companies that implement such a technology claim a reduction in fraudulent or duplicate warranty claims ranging from 60% to 90%.
"Traditional paper-based warranties make it impossible to verify the authenticity of the claims and control their misuse, resulting in an invisible loss of money for the business."
The process of keeping track of warranties manually involves high expenses, much higher than what business owners can imagine. Consider how much money a company loses in terms of record maintenance, customer inquiry handling staff, document verification, and coordination between dealers and service centres. All these are processes performed by people who take up time.
With multiple touchpoints involved in claims management that lack automation, the costs of doing so multiply quickly. This usually causes many delays, escalations, and loss of customer satisfaction, ultimately making the whole resolution process more expensive. An e-warranty system, which automates the process while removing the unnecessary steps involved, cuts down the process by as much as 50% to 80%.
When a warranty claim is buried in a sea of paperwork, or a customer must recall an old invoice dating back two years, it is unlikely that such a customer will continue to be loyal to a particular company. The post-sales experience is now becoming a major distinguishing factor for any brand, particularly those operating in competitive markets such as consumer electronics, home appliances, and vehicles.
The inability to trace lost invoices, the complicated process of verification and delays in approval create frustration among consumers. On the other hand, providing a digital warranty experience that involves scanning a QR code through a smartphone or WhatsApp generates a good brand experience.
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50–80%: Increase in Speed of Claim Processing |
60–90%: Decrease in Claim Fraud |
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20–40%: Increase in Repeat Sales |
100%: Post-Sale Visibility |
In the case of businesses with extensive distribution networks and service networks for things like auto parts, heating, ventilation, air conditioning (HVAC), or industrial equipment, warranty management isn't just a process that is visible on the customer level. Warranty management needs dealers, distributors, service technicians, and regional hubs for proper functioning.
If there is no unified platform for managing warranties digitally, this complex network can easily become a mess. For example, a service centre doesn't understand if there's an active warranty on a product. Also, a technician might trigger a claim for a product that has already been fixed once. Such a lack of alignment results in misinformation that leads to dissatisfied customers, costs, and problems between the business and channel partners.
However, with a platform for digital e-warranties, every player in the value chain, from an OEM to dealer and service agent, would have access to all warranty information.
Enterprises involved in any regulated industry, such as pharmaceuticals, electronics, automobiles, BFSI, and more, have been facing rising pressures to keep track of the products with warranty-related information. Without digitised warranty records, compliance with audit standards can be quite difficult.
Risks Involved: Companies that do not maintain any digital record of their warranties may face issues during audits, loss of records, and non-compliance with laws relating to consumer protection, which could result in fines or litigation.
E-Warranties ensure that every registration, activation, or claims process is automatically documented with timestamps. Thus, an audit-proof record is created that is impossible to achieve through manual paper-based warranty management processes.
A warranty transaction involves lots of data. Whether you are registering your product, making any warranty claim, or renewing an existing warranty, you are sharing critical data such as the purchasing habits, preferences, geographical location, and services taken. With paper transactions, this data goes to waste.
With digital warranties, there is no data that is wasted, and you will get actionable customer intelligence to support your product design, marketing campaigns, after-sales programs, and loyalty efforts. This means that you can:
In other words, you are doing everything without any customer intelligence.
Customers have become more educated and less tolerant. It is not only the quality of the product or its cost that matters today; customers will take into account the experience of working with a brand: registering a product, warranty, and service support. If the competitor provides a seamless process via digital solutions, but your company uses paper forms and calls, the customer's loyalty will soon diminish.
Companies that work using traditional approaches witness greater switching of brands after each subsequent purchase. Brands that provide their customers with integrated warranties through digital solutions and develop customer loyalty programs experience far fewer cases of brand switching.
Risks in Brief
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01. Fraud and Duplicate Claims The absence of digital verification enables fraud and duplicate claims, resulting in loss of income. |
02. High Operational and Service Costs Handling claims manually causes high costs and leads to delays in service delivery. |
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03. Sub-standard Customer Experience Invoices that get lost and unverified affect the brand-customer relationship negatively. |
04. Incoherent Service Network There is no coordination between dealerships and service centres due to a lack of centralised records. |
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05. Failure in Compliance and Auditing A brand risks failing compliance audits without a digital trail for its warranty claims. |
06. Customer Insights Missing Out Insights gained from the digital trail enable loyalty programs, growth, and personalisation of services. |
What Industries Are More Vulnerable?
Any industry that relies on producing goods could be affected by issues associated with these issues; however, some would suffer greatly for the following reasons:
Good Practices for Warranty Management
The present-day electronic warranty solutions are developed to eliminate each step along the traditional path of the warranty management process. The best solutions provide product registration through QR and NFC technology, customer onboarding through WhatsApp, claim validation via artificial intelligence for identifying fraud, verification of activation by a technician for installation-type products, and dashboards available for the brands and service centres at all times.
VCQRU, for example, has been adopted by more than 1,000 brands in India already, proving just how rapidly this evolution can be achieved. Deployment of such a system takes no more than 7 to 14 days, which is significantly less time than expected by any business. The return on investment proves to be rather high, ranging from 3X to 8X for various categories and scales of operations.
Conclusion: The Cost of Doing Nothing Is More Expensive Than the Cost of Moving Forward
The dangers associated with manual management of warranties are no longer hypothetical. Fraudulent claims, soaring expenses for maintenance services, loss of clients, potential legal violations, and data theft are all current problems faced by companies that have not yet transformed their warranty programs into a more contemporary and efficient model.
Migrating to an automated e-warranty management platform is much more than adopting new technology; it’s a proactive business move towards securing client loyalty, improving processes, and maintaining credibility. Companies that adopt this strategy will not just minimise potential threats; they’ll create a significant competitive edge in post-sale support and revenue generation.
In a market where the post-purchase experience is becoming as important as the product itself, digital warranty management is no longer optional. It is the baseline expectation, and the brands that meet it will be the ones customers return to.
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