Case Study - How FMCG Brands Are Winning Against Counterfeiting

The Fast-Moving Consumer Goods (FMCG) sector is one of the largest victims of product duplication in India. From edible oils and personal care to packaged foods, fake goods flood markets every day.
But some brands are turning the tide - with smart, technology-driven anti-counterfeit solutions.

The Problem - Fake FMCG Products and Their Impact

Counterfeit FMCG products are often made with low-quality or unsafe ingredients. They harm consumers, reduce brand trust, and cause revenue losses.
In India, counterfeit goods in this sector are estimated to account for 20–25% of total sales in some categories.

Case Example - Protecting Trust with QR-Based Authentication

One leading edible oil brand faced repeated cases of duplication in regional markets.
VCQRU introduced a QR-based smart labeling system that allowed consumers to instantly verify authenticity by scanning the label.
In just six months:

• Counterfeit complaints dropped by 60%.

• Consumer scan engagement rose by 200%.

• Brand trust and visibility improved dramatically.

Case Example - Loyalty Integration for Cosmetic Products

A cosmetics brand implemented a loyalty program linked with anti-counterfeit verification. Each genuine product came with a unique QR code that gave cashback or reward points when verified. This approach not only stopped fakes but also increased consumer interaction and repeat purchases.

Case Example - Track and Trace for Beverages

A beverage manufacturer used serialization and batch tracking to ensure authenticity through the supply chain. Retailers could verify shipments and consumers could validate bottles individually. This created accountability from warehouse to customer. 

Results Across the Industry

FMCG brands that adopted anti-counterfeit solutions achieved:

• 30–50% reduction in duplicate sales.

• Higher customer engagement.

• Real-time consumer analytics for better decision-making.

These results demonstrate how technology can transform even high-volume, low-margin industries.

The Road Ahead

As counterfeiters evolve, FMCG brands must adopt next-gen solutions like AI-based scan monitoring, NFC chips, and blockchain verification.
The future of brand trust lies in creating a secure, digital identity for every product sold.

Conclusion

FMCG brands no longer need to fight counterfeits alone. With the right technology partner and commitment to transparency, every product can become self-verifying — every consumer can become empowered. This is how the FMCG sector is paving the way for a Fake-Free India.