VCQRU provides India's most advanced Anti-Counterfeiting & Product Authentication Technology trusted across Agriculture, FMCG, Pharma, Automotive, Nutraceuticals, Lubricants, Electricals, and more.
Annual Loss Prevented
Agro Brands Protected
Authentication Accuracy
Counterfeit Reduction
The agriculture sector — especially seed, pesticide, fertilizer, and farm-input products — is facing one of the fastest-growing counterfeit threats in India.
₹10,000–₹15,000 Crore+ annual loss to fake seeds & pesticides. 20–30% of agro inputs in rural markets suspected counterfeit.
₹250,000+ Crore agriculture input market at risk
1 in 3 farmers reports poor yield due to substandard inputs. Fake inputs contain non-viable seeds, incorrect pesticide formulation, and harmful substitutes.
40% rise in counterfeit farm inputs via online channels
Highly fragmented distribution channels, weak authentication at rural outlets, and complex supply chains make agro products difficult to verify.
Limited consumer verification tools in rural areas
End-to-end, secure authentication and traceability platform built for Agro inputs
Tamper-evident, encrypted QR codes with batch tracking and cloud database creates digital identity that cannot be cloned
Farmers & retailers verify via QR scan, WhatsApp, SMS, or website in under 5 seconds
Geo-location capture, fraud monitoring, hotspot detection with instant brand alerts
Complete visibility from manufacturing to farmers preventing unauthorized resale
Counterfeit farm products contain dangerous ingredients that harm crops and farmers
Failed Germination
Fake seeds fail to germinate or produce low-yield crops, causing complete loss of investment for farmers.
Ineffective Formulation
Wrong chemical composition fails to control pests and may damage crops or create pest resistance.
Toxic Substitutes
Unapproved fillers and harmful chemical substitutes contaminate soil and pose health risks to farmers.
Comprehensive protection for your products, farmers, and reputation
Protect farmers from substandard inputs and yield losses. Ensure every product delivers promised results for their livelihood.
Reduce revenue leakage from counterfeit products by 30–45% in 12 months. Protect market share from fake competitors.
Strengthen authorized dealer network and reduce grey market share. Prevent unauthorized resale and leakage.
Region-wise scan analytics, counterfeit heatmaps, engagement metrics, and trend reporting for data-driven decisions.
At Mahindra, we partnered with VCQRU to fight counterfeiting in our lubricants line. Their scalable, user-friendly tech enabled instant product authentication, protecting our brand and market share. A reliable, expert team—highly recommended.
Manager, Mahindra & Mahindra Limited
VCQRU helped us launch our tea brand with full support—e-commerce site, product label design, printing, and digital marketing. Their end-to-end service gave us complete peace of mind. Highly recommended!
Director, Chiron Cart Private Limited
VCQRU has been a reliable digital partner for our Ayurveda projects. Their team delivered quality work across website development, branding, and marketing with great creativity and professionalism. Highly recommend them for impactful digital solutions.
Director, Sabka Vaidya
VCQRU did a great job designing the website for Mayo College Girls' School, Ajmer. The development was smooth, and their post-live support has been prompt and reliable. A truly professional experience.
IT Coordinator, Mayo College Girls' School
VCQRU has helped us well in developing our customer loyalty programs. Their website integration and easy user interface design are appreciable, as it is the dire need of the Indian Business Ecosystem to increase procedural efficiency and easy user understanding.
Director, Platinum Adhesives Pvt Ltd
We had a positive experience with their service. The quality of work was good, and we appreciate their professionalism and timely support. They have been supportive so far and continue to provide assistance whenever needed.
Director, Samko Switchgears Pvt. Ltd.
VCQRU built the Build Loyalty app for our brand, Rockford. It’s helped us gain new customers and gives us full control over our loyalty program. Great support and a highly professional team!
Director, Om Trading Company
Everything you need to know about implementing anti-counterfeit solutions for agro products.
With VCQRU you get: Quick authentication • Real-time alerts • Supply chain visibility • Traceability dashboards
Implementation Time
Annual Loss Protected
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