VCQRU provides India's most advanced Anti-Counterfeiting & Product Authentication Technology trusted across Agriculture, FMCG, Pharma, Automotive, Nutraceuticals, Lubricants, Electricals, and more.
Direct UPI/DBT wallet incentives.
Dust, water & chemical resistant tags.
WhatsApp & SMS in 12 regional languages.
Subsidized fertilizer diversion tracking.
The agriculture sector — especially seed, pesticide, fertilizer, and farm-input products — is facing one of the fastest-growing counterfeit threats in India.
₹10,000–₹15,000 Crore+ annual loss to fake seeds & pesticides. 20–30% of agro inputs in rural markets suspected counterfeit.
1 in 3 farmers reports poor yield due to substandard inputs. Fake inputs contain non-viable seeds, incorrect pesticide formulation, and harmful substitutes.
Highly fragmented distribution channels, weak authentication at rural outlets, and complex supply chains make agro products difficult to verify.
Comprehensive protection for your products, farmers, and reputation
Protect farmers from substandard inputs and yield losses. Ensure every product delivers promised results for their livelihood.
Reduce revenue leakage from counterfeit products by 30–45% in 12 months. Protect market share from fake competitors.
Strengthen authorized dealer network and reduce grey market share. Prevent unauthorized resale and supply chain leakage.
Real-Time Rural Insights
Region-wise scan analytics, counterfeit heatmaps, engagement metrics, and trend reporting for data-driven decisions.
Counterfeit farm products contain dangerous ingredients that harm crops and farmers
Fake seeds fail to germinate or produce low-yield crops, causing complete loss of investment for farmers.
Wrong chemical composition fails to control pests and may damage crops or create pest resistance.
Unapproved fillers and harmful chemical substitutes contaminate soil and pose health risks to farmers.
End-to-end, secure authentication and traceability platform built for Agro inputs
Tamper-evident, encrypted QR codes with batch tracking and cloud database creates digital identity that cannot be cloned
Farmers & retailers verify via QR scan, WhatsApp, SMS, or website in under 5 seconds
Geo-location capture, fraud monitoring, hotspot detection with instant brand alerts
Complete visibility from manufacturing to farmers preventing unauthorized resale
Proven deployment metrics deliver immediate supply chain visibility, counterfeit elimination, and rapid ROI across agrochemical packaging lines.
Implementation Time
Counterfeit Reduction
Authentication Accuracy
Annual Loss Protected
Discover how leading manufacturing and consumer brands rely on VCQRU to eliminate counterfeits, protect supply chains, and build lasting customer trust.
“At Mahindra, we partnered with VCQRU to fight counterfeiting in our lubricants line. Their scalable, user-friendly tech enabled instant product authentication, protecting our brand and market share. A reliable, expert team — highly recommended.”
Everything you need to know about implementing anti-counterfeit solutions for agro products.
4–6 weeks from contract signing to full deployment — including label setup, system integration, production alignment, and training.
Yes — integration with SAP, Oracle, Zoho, Tally, and custom ERP systems is fully supported.
Through QR code scanning, WhatsApp validation, SMS code, or online verification portal — all in under 5 seconds.
Geo-location, frequency data, and duplicate reports are shared with brand admins for investigation and rapid action.
Yes — secure encrypted data storage with compliance to Indian IT security and global standards.
With VCQRU you get: Quick authentication • Real-time alerts • Supply chain visibility • Traceability dashboards
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