Secure your fast-moving consumer goods with advanced authentication technology. Prevent revenue loss, build consumer trust, and ensure supply chain integrity. Trusted by leading FMCG brands across India.
Products Secured
FMCG Brands Protected
Authentication Accuracy
Revenue Protected Annually
Counterfeit FMCG products not only cause revenue loss but also damage brand reputation and endanger consumer safety.
Counterfeit products capture 15-30% of market share, causing significant revenue loss and undermining genuine sales channels.
Estimated ₹1.5 Lakh Crore annual loss in FMCG sector
Fake products often use substandard or harmful ingredients, posing serious health risks to unsuspecting consumers.
70% of consumers unaware they bought counterfeit
Poor quality counterfeits lead to negative customer experiences, damaging brand trust built over decades.
Recovery takes 3-5 years after major counterfeit incident
A simple yet powerful 4-step solution to secure your FMCG products
Generate secure QR codes/NFC tags for each product unit
Print tamper-evident labels on your production line
Monitor supply chain movement in real-time
Customers scan to verify authenticity instantly
Solutions designed specifically for fast-moving consumer goods challenges
For Mass Production Lines
Designed for FMCG production speeds with 99.9% read rates. Works seamlessly with existing packaging lines.
Build Brand Loyalty
Turn authentication into engagement with rewards, promotions, and product information.
Prevent Diversion & Leakage
Track products from factory to retailer. Prevent parallel markets and unauthorized sales.
Customized protection for different FMCG product categories
Protect packaged foods, beverages, dairy products, and edible oils from counterfeiting. Ensure food safety and quality standards with tamper-evident packaging.
Secure shampoos, skincare, cosmetics, and toiletries. Protect brand premium and prevent cheap imitations that can cause skin damage.
Authenticate detergents, cleaners, and household products. Prevent ineffective counterfeit products that fail to clean properly.
Secure nutritional supplements, vitamins, and wellness products. Ensure consumers get genuine, safe, and effective products.
At Mahindra, we partnered with VCQRU to fight counterfeiting in our lubricants line. Their scalable, user-friendly tech enabled instant product authentication, protecting our brand and market share. A reliable, expert team—highly recommended.
Manager, Mahindra & Mahindra Limited
VCQRU helped us launch our tea brand with full support—e-commerce site, product label design, printing, and digital marketing. Their end-to-end service gave us complete peace of mind. Highly recommended!
Director, Chiron Cart Private Limited
VCQRU has been a reliable digital partner for our Ayurveda projects. Their team delivered quality work across website development, branding, and marketing with great creativity and professionalism. Highly recommend them for impactful digital solutions.
Director, Sabka Vaidya
VCQRU did a great job designing the website for Mayo College Girls' School, Ajmer. The development was smooth, and their post-live support has been prompt and reliable. A truly professional experience.
IT Coordinator, Mayo College Girls' School
VCQRU has helped us well in developing our customer loyalty programs. Their website integration and easy user interface design are appreciable, as it is the dire need of the Indian Business Ecosystem to increase procedural efficiency and easy user understanding.
Director, Platinum Adhesives Pvt Ltd
We had a positive experience with their service. The quality of work was good, and we appreciate their professionalism and timely support. They have been supportive so far and continue to provide assistance whenever needed.
Director, Samko Switchgears Pvt. Ltd.
VCQRU built the Build Loyalty app for our brand, Rockford. It’s helped us gain new customers and gives us full control over our loyalty program. Great support and a highly professional team!
Director, Om Trading Company
Everything you need to know about implementing anti-counterfeit solutions for FMCG products.
Join 200+ FMCG brands across India who trust VCQRU to eliminate counterfeits, increase sales, and build lasting consumer trust. Start with a free pilot on your production line.
Implementation Time
Sales Increase
Counterfeit Prevention
Average ROI Period
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